Axe, Bench, and Baby Cologne
hmmm....3 products... 3 consumer insights... yun lang.
after the excruciating thinking experience, our professor in creative strategy told us about the research regarding Axe, Bench and Baby Cologne... and...
BOOM!!!
**end of post**
p.s.
- axe = the brave
- bench = the torpe
- baby cologne = the... the... duh!!!
disclaimer: Dilbert by Scott Adams
posted by yomz at 7:16 PM
15 Comments:
tsk tsk....tim, mashado ka naman kasi suki ng bench....bibigyan ka na namin ng isang basket ng axe.. teka, baka kulangin pa yun... always remember that your creative team would do anything to help you promote your product...kahit may direct competitors, gagawin ka pa rin namin market leader...basta, when you've identified your target market at na-define mo na, gumawa ka na ng cretive brief...we'll check it tapos edit namin if kelangan ng revisions...create awareness tapos do the appropriate strategy...in the end, sana magkaron ng customer satisfaction at brand loyalty...don't forget about CRM hehe... --->Aspe
7:51 PM
to aspe:
dati lang ako bench. no offense to MG fans pero di na ako bumili dun mula nung sila na endorsers. hehe
hmm... dapat focused. kung mag-axe ako, baka mawala ang focus. kc i might target several markets. haha! kapal ko naman. pero several markets would ultimately lead yomz inc. out of business. u just gave me an idea. next entry ko creative strat plan. ayos.
consumer insight: mahilig mag-blog ang taong masaya.
8:04 PM
Ngayon alam mo na hindi genetics ang root cause ng katorpehan... ito'y wala nang iba kundi ang iyong kasuotan. Malabo man ngayon... lilinaw din yan sa hinaharap.
10:33 PM
ako maka-bench kasi of all the local brands i support yan ang unang una. ganda kasi pants nila eh hehehe. of course minus the f4 socks.
10:54 PM
to karla:
hmm... cge, hindi nga genes ang source ng katorpehan. pero mas lalong hindi JEANS ang source nito. genes. jeans. ayos! hindi lilinaw ito sa akin ever. malay mo, sa case ng mga "miss pakipot", applicable sa bench. mwahahaha!!! :)
12:16 AM
to drawing:
ayus! itaguyod ang "in fairness corporation"!!! yeah, gus2 ko ang pants from bench. and as u've said, minus the F4 Socks.
F4 Socks. F4 Socks. sayang wala si joedz. walang maaasar.
12:17 AM
i never like Bench
1:04 AM
HMM... GUMAGAMIT AKO NG BAMBINI. ANONG IBIG SABIHIN NUN? WAHA!
WALA SA PABANGO O SA MEDYAS O SA DAMIT ANG SAGOT. YOU WRITE YOUR OWN STORY, YOU MAKE YOUR OWN HAPPY ENDING. ;) (WELL, GOD DOES BUT YOU'RE INVOLVED IN IT, AS WELL)
7:49 AM
to allain:
F4 socks! F4 socks!
8:37 PM
to nadine:
pag bambini ata, para sa mga madaldal at makukulit. hehehe. malay mo, may consumer research na about bambini... hehe
yeah. wala nga sa damit yan. i agree with you. pero come to think of it, may ibang tao na parang nagkakaroon ng super power pag suot ang specific na damit... lalo na pag may kapa. hehe
8:41 PM
good thing i use axe.
now thinking twice about opening the bench perfume i got from christmas. hehe
10:35 PM
bam.. boo? lolx
11:36 PM
to eph:
mag-axe ka na lang. wag mo na yan buksan. kaso baka magalit ung nagbigay. hehehe
5:54 PM
bambini? or Bam-boo?
lolx joke sa min na tawag sa ban\mbini ay bambo..
5:58 PM
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4:55 PM
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